Selling your idea to management

You have a brilliant idea. You know it is going to work. You talk to your management, and you are told that the idea means spending money. The only way this idea materializes is if you can prove it is worth investing. Next best step is to conduct a cost-benefit analysis which means placing all the potential costs and comparing them to the benefits your idea will bring. If the benefits outweigh the costs, you have an easier time going…